No Cannes do!

As some of you might know Judit Kun and I took part in the Young Lions competition in Hungary. Here you can read what we did.

First round

The brief to the first round: promote an exceptionally quiet lawnmower in a 30 sec TVC. We came up with two spots. The first spot dealt with the pros and cons of being a quiet lawnmower. Imagine, when you're a cute quiet lawnmower it must be very hard to make friends, but on the other hand, chicks will dig you because you are a great listener.

The second spot was a hack of the young lions website in Hungary. We showed the screen of the original website for a couple of seconds, when suddenly our lawnmower guy comes in and starts mowing down everything in his way, including the lion. After the first round only 9 out of 45 teams were selected for the 2nd round.

Round 2

Seeing our films to the first round were pretty bad ass , we felt the only thing that was going to impress and win this mother was to come up with ideas and movies that would leave no room for doubt. Up to this moment I'm still convinced we had all the right ingredients to succeed. Great ideas as well as execution. Hey, as Muhammed Ali said: "it's hard to be humble when you're the greatest".

The brief this time was to promote an Extreme Sport Insurance, details could be filled in freely. Again we came up with two ideas. The first one: ZOOM, about a man (played by Daniel Nolan) who is talking to his wife on the phone sitting at his desk. "Of course I'm at my desk, I promised didn't I?" When suddenly the camera zooms out and we see that he's actually sitting on the top of a snowy mountain ready to ski down. The pack shot stating "We expect what your wife doesn't."

Pretty cool right? Just wait until you hear the second one. Instead of making any other empty, recycled or gimmick based add, we actually made a spot that could really make a difference. The idea: a whole new product, The A-meter, a bracelet that measures your heartbeat and calculates your insurance costs based upon the irregularities in your pulse. Basically when you're not going extreme you don't pay extreme. Never the less the judges didn't seem to agree with our greatness, stating the spot would fit the digital category better and is not a TVC. Decide for yourself.

The Cannes Young Lions festival will be held next month. Check out the team representing Hungary here.